In my life I laughed twice like a crazy person. Once many years ago when I saw the movie “Jaane Bhi Do Yaaro” First Time and Second was yesterday, When I saw the album of some dhinchak Pooja accidently forwarded by FB Automated Recommendation Program. Most of the times I am forwarded only Tax, Economy, Law, Government & God related things, but sometimes stupid things also happen. It was her X Factor Audition Video. I could sense it was fake, but editing was great.
When you will listen to her, it may feel your ears bleeding, sudden headache or your heart to be sinking. She is the one, you can hate, but can’t ignore. And here one question arose in my mind, “How a Singer with such awful voice can be so successful?” Large Number of Followers, She has large audience, Just on youtube about 67K Subscribers.
It recalled me story of Bharti Singh, who is performing in many fields and earning well name, fame & money as well. With this my approach towards this little girl changed & now for me she is not a singer at all, she is just an entertainer. Whatsoever she does just to entertain people.
Her Story may be inspiring for new startups, marketing professionals & strategy makers. Here are the Lessons:
- Have Patience. Be Persistent: Her Journey began in July’2016. With her album “Swag Wali Topi”. Got pathetic response. Till now only 2.10 Million Views. But she did not accept defeat and in Jan’17 released her second album “Daaru”. OMG, it was worse than her first album. Primary school kids would sing better. But now she had some attention of new generation, got 3.8 Million Views and even after such a criticism, she released her latest album that released on 14th May’2017 “Selfie Maine Leli Aaj” and got more than 1 Crore Views in just 15 Days. Now She is well known name specially among school or college Kids. So, don’t get disappointed, if you do not succeed at first, Keep improving and be Persistent. Do Rest, but Don’t Quit.
2. Be Shameless & Be Confident: 21 years ago, I was auditing books of a big travel company. Accountant there was M. Com. One day during lunch; He introduced me to his friend, both came together from Bihar. He was also M. Com, but instead of joining some company, he started his small business to sell clothes in weekly bazar. He told me, what his friend earned, he earned four times, He advised his accountant friend also to join his business, but he felt ashamed, what world would say, such an educated person, selling clothes in weekly bazar ??
So, Be Shameless, don’t worry, what world would think about you, simple principle of Yin & Yang, You will be appreciated by some and criticized by others for the same decision. So Do, what you think is appropriate. Have Self Confidence because if you are not confident about your success, how you can expect others to have faith on your abilities. If Pooja would have got disheartened with the response of her first album, she never dared to release second & third album.
3. Right use of Social Media: It is old saying, It is better to have defame rather than be unknown, at least world will know you. Pooja hardly got 4 or 5 stars out of five, in most of the reviews. But important is she is being reviewed. I have observed many small startups got good funding & business those succeed to use social media with right contents & marketing. Once I asked one of my friends, who was manager social marketing in one of company, How was your job? In sad voice, he said, “I am doing everything including admin work, but not the job, I was appointed for.” Many companies failed to use social media for benefit of their business. They must understand using social media in right manner, they can really connect with community that might be interested in their products or/& services. The way Pooja used Social Media and use negative, aggressive & even abusive trolls in her favour is remarkable. (The Same Strategy Mr. Kejriwal used in 2014-15). Now, If you search at youtube, you will find many celebrities from Sunny Deol to Salman & Sharukh Khan, Lata Mangeshkar, Paresh rawal, Bahubali Team and Even PM Modi reacting on her videos, no matter all are fake and made by excellent editors using different clips of these known personalities, but directly or indirectly they have created a large space for this Dhinchak Girl. Reminds Me, You start something with your full heart and whole universe be there to make your dream come true.
4. A Perfect Team & Perfect Process: I have noticed many startups, in the beginning invest huge amount in technology, and hire professionals they even can’t afford for long. Start in house processes that could be outsourced, could not use the full potential of their team/s and soon that organisation becomes the group of tired, frustrated & depressed professionals.
Here should learn from Pooja, Simple music, No artistic lyrics, no animations, no extra backgrounds, a simple video that anyone can shoot, no special effects on voice.
In 1993, I have learned both Tally & Tata’s EX Accounting Softwares. And I told our instructor, Tally would go long, He asked, How you could say with such confidence, My reply was, In time I could pass 10 Entries in Tally, In EX I could pass only 2 Entries. It required high end machines. Many companies opt for HRMS, to automate entire HR Processes even with 40-50 Employees. Implement SAP, with turnover of INR 50 Million, Whereas Tally or Busy is good enough for them AND then to reduce cost start the process of reducing team sizes. They fail to understand where to invest and where to save, what to do at their own or what to outsource, when to buy or when to take things on lease, they make capital budgets for the sake of budgeting. Here Pooja is great example that How with limited resources you can execute your project excellently. Note, Every Rupee you save is the Rupee you earn.
There can be many more lessons, but finally, it is ATTITUDE. Never dying Attitude. You can turn your failure into grand success. Pooja also reminded me story of a boy who started his business with a dead mouse and succeed to establish a big empire of his own, that we read during school days.
Hope, People who want to succeed in life, will adopt these lessons and meet with success in their life very soon.
With praying to Maa Saraswati to bless this Dhinchak Girl Pooja with some melodious voice, so that listener of her songs, do not feel tortured, and She spread happiness & joy with her songs, I finish this Article. Thanks.
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